Oncology Toolbox

The Oncology Toolbox exceeded this customer’s wildest expectations. Originally intended as a short-term exhibit at an industry trade show, this app was a key driver of web and booth traffic and an important channel to healthcare professionals for close to 10 years

Available on the web and for download to iPhones, iPads and PCs, the Oncology Toolbox included a chemotherapy guide, a clinical trial finder and a dictionary of cancer terms, was updated 4 times a year, and available via the customer’s website and in the Apple App Store.

NearSpace services

For this project NearSpace provided:

  • End-to-end database management
  • Data presentation/interface design
  • Detailed-oriented, project management (including management of 3rd party vendors)
  • Support and documentation for regulatory approval

Results

By making existing materials available on mobile devices and the web in a unique fashion, this project achieved:

  • A dramatic increase in the distribution and usage of the customer’s content
  • Lower production and updating costs (relative to the print alternative)
  • Tremendous brand visibility
  • Extraordinary goodwill among healthcare professionals
  • A robust reliable exhibit at key industry events, year after year
  • A reliable driver of web traffic to the corporate website
  • A key competitive advantage